L.A. Clippers

ProductMobile App Design

Year2023

My RoleArt Director & UI Lead

ToolsFigma, FigJam

Overview

In 2024, the LA Clippers launched the Intuit Dome, the most innovative venue in the world. This move required a complete digital transformation to unite a loyal fandom with a next-generation arena experience. I led a team of five UI designers to redefine the app's visual identity, creating a customizable visual system to connect the fandom.

The Challenge

Finding the sweet spot between two extremes: the raw, street-level energy of the Clippers brand and the polished, high-tech nature of a brand-new venue. We had to conceive a dual-identity UI — the app needed the flexibility to pivot between a Clipper-centric theme and a neutral Event Mode for concerts and third-party shows, all while maintaining a seamless and consistent user experience.

Process

Stakeholder Alignment

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Conducted multiple sessions to understand the fandom context and spirit and translate stakeholder vision into a visual strategy.

Visual Language Definition

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Created two different mood-boards and style tiles to identify the perfect look and feel that connected with the Clippers Nation.

North Star Concepting

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Explored the Home Screen concept design, establishing the UI language, imagery, typography and components that would guide the rest of the project.

Interface Design

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Once the style was approved, we split into different pods to craft the different flows (authentication, ticketing, etc.) and from there fed and documented the design system.

What we built

Key Visual

Production Screens

Impact

500k+

Downloads across iOS and Android.Fans embraced the app's new identity ahead of the Intuit Dome's opening season.

8×

Faster in-venue retail checkout.Streamlined flows cut wait times for merchandise and concessions on gameday.

4.0

App Store rating post-launch.Reflects the redesigned dual-identity experience across Clipper and Event Mode.

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