I am a hands-on Experience Design Lead with a foundation in advertising and over a decade of experience building digital products. Since 2012, I have evolved from startup environments to leading high-fidelity execution for global brands like DreamWorks, Salesforce, and the LA Clippers. Currently at Publicis Sapient, I lead by doing, combining high-level UX strategy with rigorous attention to UI craft. I believe the best design solutions live at the intersection of user needs, business goals, and technical feasibility.
Latam Experience design craft lead and design mentor.
Leading and executing the D2C e-commerce experience for a global car battery supplier, responsible for the end-to-end design process from high-level journey mapping to high-fidelity UI.
Led the hands-on creation of the WEX Conversational Guidelines (Figma library), defining the component architecture and documentation that served as the blueprint for the broader design system.
Embedded with the Verizon conversational team to solve complex logic flows, redesigning multiple high-traffic use cases to improve agent accuracy and user satisfaction.
Led a design team focused on improving perks adoption on mobile plans for Verizon, creating a high-impact vision for future updates.
Art Director & UI Lead for the LA Clippers mobile redesign, incorporating modern urban aesthetics that transformed a utility app into a cultural touchstone for the fandom.
Helped Great Minds transform their renowned K-12 curricula into a digital tool ecosystem, pivoting through complex roadmap changes and external global shifts.
Designed a complete icon set and visual guidelines for DreamWorks, a project that opened doors for future opportunities at Globant.
As the sole designer, defined the brand identity and executed the end-to-end responsive web experience, collaborating directly with stakeholders and developers to iterate on features and pivot the product to meet the competitive demands of the e-commerce market.