Goodkind is a Canadian startup (YC W20) built around one-to-one video messaging. I designed V2 of the product, helping the company pivot into EdTech. Goodkind was acquired by Niche in 2025.
Goodkind V2 had to work for three distinct user personas: administrators assigning campaigns, storytellers recording and submitting content, and end users receiving the final message, all without exposing the underlying complexity. My role was designing journeys simple enough for storytellers to participate easily, while giving administrators the control needed to manage campaigns at scale.
goodkindMake Brands Feel Human.
Designing an enterprise platform where authentic stories become meaningful customer experiences.
Every Story Starts With Someone.
The Storyteller is the real person at the center of every Goodkind campaign.
L.A. Clippers
A dual app experience that incorporated modern urban aesthetics transforming a utility app into a cultural touchstone for the fandom.
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